PORTFOLIO · Information architecture · Artist websites · Discovery
1st Drop Music ecosystem
A connected network of label and artist websites focused on music, stories, press resources and audience engagement.
The purpose
Maintain a degree of individuality for each artist while maintaining consistency in terms of release data and methods for discovering releases.
My contribution
As director of creative and technical operations for the label, I integrate cataloguing, website design, publishing and promotion into a single system.
Technical and creative work
- Individual artist and release pages along with specific release-category landing pages.
- Press kits and media resources featuring artist photos, credits and editorial reuse information.
- Structured metadata for music linking label/artist sites/music platforms/merchandise.
The result
The public-facing network exemplifies how a single set of records can be used to support multiple identities and pathways through a catalog.