PORTFOLIO · Interactive discovery · Audio playback · Creative direction
1st Harmony
A humorous dating site style experience designed to introduce users to musical matches.
The purpose
Create an entertaining and shareable experience for users to explore the label’s roster of artists.
My contribution
I conceived the matchmaker concept and guided the humorous tone of artist profiles. I also defined the music and fan club experience.
Technical and creative work
- A brief questionnaire results in a list of the Top 10 Singles representing each artist.
- Artist profiles link to music, merchandise, fan clubs and official websites.
- Music can be played on-page to maintain the listening experience within the microsite.
The result
The matching experience is intended as a form of entertainment and does not represent claims regarding algorithmically determined compatibility or act as a real dating service.