PORTFOLIO · Platform architecture · Publishing · Operations
Mission HQ
A single point of control for managing music, publishing, media and marketing activities related to connected music projects.
The purpose
Managing an expanding group of artists, releases, websites, assets and marketing campaigns while maintaining consistency in how they are managed through a single source of information.
My contribution
I lead product direction, workflow design, requirements and review. I use AI-assisted development to transform these requirements into functional tools.
Technical and creative work
- Created a single catalogue and media repository to support public-facing websites and press information.
- Managed marketing plans, social media draft creation and outreach development using rule-based recommendation engines.
- Tracked site-audit history and costs associated with paid-for AI-based work requiring explicit approval.
The result
Mission HQ is an ongoing internal development project. The above description refers to the scope of work completed so far and the intended workflows of the system. However, due to its confidential nature, the internal application itself cannot be referenced directly.